Marketing Charts covers Winterberry Group data, giving a rundown of spend on each channel, in order of spend last year. The article also cites online media spend in the US totaled $240.4 billion in 2021, up 36% from 2020. This growth is twice the 17.8% year-over-year growth predicted for last year, showing that online media channels fared far better than expected into the second year of the pandemic.
Read more.
