Delivering Performance
Direct, Digital and the Dynamics Shaping the Future of Omnichannel Marketing
Direct, Digital and the Dynamics Shaping the Future of Omnichannel Marketing
This whitepaper provides a snapshot of how U.S. brands are engaging with direct mail...
Current State and Future Outlook
For Data Collaboration Platforms
For Data Collaboration Platforms
Uncover transformative insights and trends in Data Collaboration Platforms...
Demystifying the Data Layer
The Transformation of Marketing Data Infrastructure
The Transformation of Marketing Data Infrastructure
This comprehensive research paper is your key to unlocking the mysteries of the data layer...
The New Creative Paradigm
AI - Video & Content Production
AI - Video & Content Production
Gain insights into creative production & content creation influenced by machine learning & AI...
Additional Insights from Winterberry Group
February 2024 | Demystifying the Data Layer: The Transformation of Marketing Data Infrastructure (UK)
This comprehensive research paper is your key to unlocking the mysteries of the data layer... Read More 🡒
January 2024 | The New Creative Paradigm: How AI is Transforming Video and Content Production (UK)
This comprehensive research paper is your key Gain insights into creative production & content creation influenced by machine learning & AI... Read More 🡒
Oct 2023 | Content Management Systems: The Key To Omnichannel Experiences
This whitepaper’s purpose is to bring clarity to a complex and rapidly evolving topic...
September 2023 | Delivering Performance: Direct Mail in the United States
Based on an exhaustive primary research effort incorporating input from hundreds of marketers and supply chain industry leaders, this paper explores how... Read More 🡒
June 2023 | Outlook for B2B Marketing: A Market in Transformation
This research paper looks into the trends that will influence the future of B2B Marketing... Read More 🡒
April 2023 | From Data To Insight: The Outlook for Marketing Analytics
This research paper looks into the trends that will influence the future of marketing analytics. Read More 🡒
June 2022 | The Outlook for Identity in Advanced Television
This whitepaper examines the tailwinds & headwinds facing the use of identity across ATV & more. Read More 🡒
October 2021 | Outlook for Contextual Solutions in Data-Driven Advertising & Marketing
What’s old is new again, as the practice of contextual targeting is slated for a revival. Marketers and media owners are reassessing their media targeting toolkits in an era of cookie deprecation, evolving privacy expectations, and proliferating media channels. Read More 🡒
September 2021 | The Evolution of Customer Journey Management, For Marketing and Beyond
While many brands have hired chef customer officers or built customer experience departments, it’s rare to find a brand that understands ... Read More 🡒
January 2021 | Collaborative Data Solutions: The Evolution of Identity In A Privacy-First, Post-Cookie World
We’re at a critical moment in time where the entire digital ecosystem is going through a fundamental change in approach.. Read More 🡒
September 2020 | Demystifying Decisioning & Orchestration: The Power Behind Customer Journeys
For years, marketers and advertisers have strived to deliver the elusive “right message, to the right customer, at the right time” mandate... Read More 🡒
July 2020 | The State of Data
The third installment of The Data-Centric Organization, this report explores how U.S. companies are evolving their business practices and functional priorities so as to better leverage data across their advertising, marketing, and other engagement efforts... Read More 🡒
June 2020 | Identity Outlook: The Evolution of Identity in a Privacy-First, Post-Cookie World
A comprehensive look at the current state of and future outlook for identity in marketing and advertising... Read More 🡒
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