The Evolution of Connected Commerce: From In-Store to Online
Explore the ongoing transformation of retail and the rapidly evolving landscape of connected commerce in our comprehensive, evidence-based research report.
Based on an extensive primary research effort incorporating input from over 200 leaders across industries—including marketers, retailers, data providers, technology developers, media professionals and others—this paper reveals:
Growing investment in connected commerce, forecasted to reach $112.6 billion in 2025, driven by the combined role of retail media networks with other platforms and strategies
Key challenges facing brands and retailers, including measurement and attribution limitations, platform fragmentation and misalignment between RMNs and retailers
How to evolve to a more cohesive, effective, and scalable ecosystem, including shifting toward greater integration, standardization, and alignment across brands, RMNs, retailers and technology partners
