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How Coronavirus Could Impact Marketing, from E-Commerce to the Olympics

"As travel is curtailed and supply chains are impacted, [and] if you can't get your products to market, what do you do? You stop marketing," Bruce Biegel, Winterberry Group's senior managing partner, told Marketing Dive. "Short-term marketing dollars can be wasted, so you watch people start to pull back a little bit."

Read More on Marketing Dive here.