Media Post covered our latest research, Outlook for Advertising, Marketing and Data 2023, citing our U.S. ad spend for email and SMS.
“Email/SMS grew by 5.7% last year, falling far behind CTV (+46.5%), digital video (+17.5%), search (+16.1%) and digital-out-of-home (+15) in growth, according to Outlook for Advertising, Marketing and Data 2023: Clouds on the Horizon?, a report by Winterberry Group.
A total of $6 billion was spent on email, versus $98.4 million for search and $60 million for paid social.
But growth decelerated in most channels from 2020 to 2023 for an average of 5.8% -- down from a high of 20.8% heading into 2021.”
Read the full article.
