---
title: A Half-Trillion Dollars in Marketing Spend - Handled with Care — Winterberry Group
description: Senior Managing Partner, Bruce Biegel, was covered in Marketing Club of New York’s MKTG Insight for his highly anticipated annual Outlook for Marketing, Advertising and Data 2023.
image: https://winterberrygroup.com/hubfs/Screen%20Shot%202023-05-15%20at%202.44.51%20PM.png
---

# A Half-Trillion Dollars in Marketing Spend - Handled with Care

 February 14, 2023 •[Winterberry Group](https://winterberrygroup.com/whats-new/author/winterberry-group)

**

[In the News](https://winterberrygroup.com/whats-new/tag/in-the-news)

![](https://winterberrygroup.com/hs-fs/hubfs/Screen%20Shot%202023-05-15%20at%202.44.51%20PM.png?height=630&name=Screen%20Shot%202023-05-15%20at%202.44.51%20PM.png)

Senior Managing Partner, Bruce Biegel, was covered in Marketing Club of New York’s MKTG Insight for his highly anticipated annual [Outlook for Marketing, Advertising and Data 2023](https://www.winterberrygroup.com/insights-library/outlook-for-b2b-advertising-and-marketing-2023-clouds-on-the-horizon-or-steady-growth?__hstc=21858660.73b65bf96274697545d5ec67deb46b13.1683302228773.1684165921205.1684175641083.9&__hssc=21858660.12.1684175641083&__hsfp=766461909&hsLang=en).

*“For the 17th consecutive year, Winterberry Group’s Bruce Biegel announced his highly anticipated “Annual Outlook,” predictions for 2023 marketing spending, replete with detailed data on notable budget drivers.*

*Biegel forecasts $509.2 billion in total advertising and marketing spend in 2023 — a record.*

*A year ago we were all flying high. We thought we were emerging from a stubborn global pandemic, and then two months into the year, Europe’s worst war since World War II ignited uncertainty, rapid inflation, more hiccups in supply chains — and a newly-determined Fed’s commitment to raise interest rates aggressively to levels not seen in more than a decade, prompting its own chilling effects.”*

[**Read the full article.**](https://marketingclubny.org/a-half-trillion-dollars-in-marketing-spend-handled-with-care)

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