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Winterberry Group Releases Latest Research on Data Collaboration Platforms: Key Insights and Future Trends

New York, NY | May 20, 2024 - Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology, and commerce, is excited to announce the release of its latest research report, "The Current State and Future Outlook for Data Collaboration Platforms".

This groundbreaking report delves into the transformative shifts within the marketing and advertising industry, focusing on the adoption, challenges, and future trends of Data Collaboration Platforms (DCPs). With data privacy and security becoming paramount, this study provides invaluable insights for industry professionals and investors alike.

Key findings of the report include:

  • Market Growth Potential: The report forecasts a compound annual growth rate of 24% for Data Collaboration Platform adoption over the next three years.
  • Privacy and Security Trends: Increasing demand for privacy and data security is reshaping how brands share data with media owners, necessitating the adoption of secure and compliant data collaboration solutions.
  • Regulatory Impacts: Evolving privacy regulations and the deprecation of third-party cookies are driving the need for advanced first-party data strategies and technology solutions.
  • Adoption Challenges: The report identifies significant technical, regulatory, and organizational barriers to DCP adoption, including compliance management, data integration complexity, secure first-party data integration, identity interoperability, and lack of internal skills and ownership.
  • Future Innovations: The future of DCPs will be influenced by the integration of consent mechanisms, increasing adoption of first-party ID graphs, and the potential for fully integrated marketing stacks for holistic omnichannel orchestration.

"We are thrilled to provide these critical insights into the evolving landscape of data collaboration," said Michael Harrison, Managing Partner at Winterberry Group. "This report is essential for industry stakeholders looking to navigate the complex dynamics of data privacy, security, and collaboration."

The full report is available for download here.

About Winterberry Group

Winterberry Group is a specialized management consultancy that supports advertising, marketing, data, technology, and commerce organizations in their growth and transformation initiatives. With a deep understanding of industry dynamics, Winterberry Group delivers strategic insights and actionable recommendations to drive business success.

For media inquiries please contact:

Katie MacDonald
Marketing Operations Manager