The Challenge
A prominent global integrated communications agency sought to diversify its offerings beyond core creative and strategy services and expand its presence beyond European markets. Winterberry Group was engaged to craft a comprehensive growth strategy, including organizational design, capability development, and integration planning.
Our Strategy
- Three-Year Roadmap Development: Created a detailed expansion plan outlining growth pathways and strategic initiatives
- Capability Enhancement: Developed and integrated a data-driven customer experience practice across the agency’s global operations
- Organizational Design: Provided guidance on structuring the organization to support new capabilities and market expansion
The Results
Following Winterberry Group’s strategic recommendations, the agency successfully executed a transformation through a mix of change management, capability building, and strategic acquisitions. This pivot to a data and analytics-driven digital agency resulted in a fourfold increase in size and expanded market reach.