Marketing Dive features Winterberry Group research, citing U.S. ad spending in video games overall...
Dollar General Upgrades Retail Media Network, Emphasizing Rural Customers
GroceryDive cited Winterberry Group research regarding the spend on retail media in the U.S. is forecast to double to $40 billion in 2022.
“An outpouring of retailers, from major department stores to grocery chains, have stood up advertising businesses in recent months as a way to secure bigger brand budgets. Spending on retail media in the U.S. is forecast to double to $40 billion in 2022, according to research from the consultancy Winterberry Group.”