Media Post covered our latest research, Outlook for Advertising, Marketing and Data 2023, citing...
A Half-Trillion Dollars in Marketing Spend - Handled with Care
Senior Managing Partner, Bruce Biegel, was covered in Marketing Club of New York’s MKTG Insight for his highly anticipated annual Outlook for Marketing, Advertising and Data 2023.
“For the 17th consecutive year, Winterberry Group’s Bruce Biegel announced his highly anticipated “Annual Outlook,” predictions for 2023 marketing spending, replete with detailed data on notable budget drivers.
Biegel forecasts $509.2 billion in total advertising and marketing spend in 2023 — a record.
A year ago we were all flying high. We thought we were emerging from a stubborn global pandemic, and then two months into the year, Europe’s worst war since World War II ignited uncertainty, rapid inflation, more hiccups in supply chains — and a newly-determined Fed’s commitment to raise interest rates aggressively to levels not seen in more than a decade, prompting its own chilling effects.”