With over 20 years’ experience, Michael leads Winterberry Group’s marketing consulting practice, bringing strategic and executive competencies in all aspects of consumer marketing, spanning campaign development, marketing operations, supplier management, database design, data procurement, statistical modeling and quantitative analysis.

Prior to joining Winterberry, Michael was a partner at RAZOR during its merger with NSI Marketing Services, which created Ansira. He served as Ansira’s chief strategy and analytics officer, leading the strategic direction of the firm and working with clients such as Domino’s, Panera, Nestle N.A., Mitsubishi and La-Z-Boy.

Before Ansira, Michael worked at Doner Advertising and Havas (formerly EuroR SCG 4D) building data and digital competencies focused on global brands in retail, automotive and consumer packaged goods.

Michael holds a B.A. in economics from Elon University and an M.A. in economics from Eastern Michigan University. He is on the Board of Advisors to the University of Texas at Dallas Masters in Marketing program and was previously Big Data & Intelligence Chair for Southern Methodist University’s Digital Accelerator program.