Charles Ping is a highly experienced leader who had devoted more than 30 years to the disciplines of data, marketing and strategy and regulation. He was previously chief executive and then chairman of Fuel, the data business of the Engine Group, where he served on the UK Board. Previously he held roles as strategy director at Communisis and head of CRM at Guardian Media.

In addition to his role with Winterberry Group, he serves as an industry commissioner at the UK’s Data and Marketing Commission and is a director of the Advertising Standards Board of Finance, the funding body for UK advertising self-regulation. He chairs the joint ISBA/DMA UK committee on the use of data within advertising and is also a non-executive director across a number of tech and data businesses. Charles is a previous chair of the Direct Marketing Association UK and was Executive Committee member at the UK Advertising Association.