Outlook for Advertising, Marketing and Data 2025:  Transformation Accelerates

For the 19th consecutive year, Senior Managing Partner Bruce Biegel presents Winterberry Group's analysis of spending forecasts and transformative trends shaping the U.S. advertising, marketing and data industry in 2025.

Winterberry Group’s analysis reveals that total marketing expenditure reached $551.4 billion in 2024, representing 11% growth over 2023 (or 8.7% excluding political advertising) - nearly triple the pace of GDP growth. 

This year's outlook examines several pivotal shifts, including:

• The historic transition from linear to connected TV
• The expanding scope of connected commerce beyond retail media networks
• The paradoxical impact of AI on content investment
• The evolution toward hybrid marketing technology architectures
  

Download the presentation for Winterberry Group's complete analysis and 2025 forecast.