The Challenge

An award winning digital media agency engaged Winterberry Group to develop a comprehensive growth strategy. Our mission was to expand the agency's capabilities and strengthen their go-to-market positioning over the next 12 to 36 months.

Our Strategy

Our growth methodology included executing a variety of strategic steps including:

• Developing a detailed action plan to establish a robust data and analytics practice
• Identifying solutions that directly addressed client needs and objectives
• Providing recommendations for selling, marketing, and pricing the new solutions
• Defining the costs and projected revenues for the new solutions

Ultimately, we identified multiple strategic paths to support campaign optimization and revenue growth.