Demystifying the Data Layer: The Transformation of Marketing Data Infrastructure

This comprehensive research paper is your key to unlocking the mysteries of the data layer, offering insight into:

• Trends driving an increase in data, data services, and data technology spend from $27.0BB in 2024 to $33.8B by 2027
• How the increasing adoption of composable technology stacks comprising best-in-class data solutions reflects brands’ efforts to enhance agility and adaptability
• The evolving brand data layer architecture

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