Demystifying Creative Intelligence: Enhancing Marketing Effectiveness at the Intersection of Media, Audience and Creative

 

Meet us at Cannes Lions 2025!

Join us and our partners, Smartly and Monks, for two engaging conversations:

“From Moments to Movements: Building Brand Love Through Cultural Currency”

     🗓️17 June 2025, 11am CEST
     📍Smartly Penthouse & Rooftop: 4 Rue des Serbes, 06400, Cannes
     📥Register Now: https://www.smartlyevents.com/event/b324a6ba-991b-4d00-ac66-7a60f8caec39/agenda

 

“Playing in Perfect Sync: Orchestrating AI and Creative Intelligence”

      🗓️18 June 2025, 17:00 CEST
      📍Les Monks Café: 5 Sq. Mérimée, Cannes 06400
      📥Register Now: https://playinginperfectsync.splashthat.com/

 

Schedule time with us—calendars are filling fast: https://winterberrygroup.com/meet-with-winterberry-group

 

 

 

 

Presented by:  
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 Sponsored by:
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Discover how data, AI, and rising performance demands are transforming creative from a static deliverable into a measurable, strategic growth lever in our latest research report

Grounded in primary research, including a survey of 200+ marketing and agency leaders and interviews with over 50 senior executives, this report explores:

  • The rise of GenAI is transforming the $140B creative and content market—enabling real-time measurement and optimization, while fueling the production of over 5 trillion assets annually
  • The emergence of Creative Intelligence as a unifying solution—enabling real-time optimization, strategic alignment, and data-driven personalization across channels
  • Challenges that limit creative effectiveness—including fragmented tech stacks, organizational silos, and the lack of consistent measurement frameworks

Download the report to explore how leading brands and agencies are scaling Creative Intelligence—and redefining what marketing effectiveness looks like.