Discover how data, AI, and rising performance demands are transforming creative from a static deliverable into a measurable, strategic growth lever in our latest research report
Grounded in primary research, including a survey of 200+ marketing and agency leaders and interviews with over 50 senior executives, this report explores:
- The rise of GenAI is transforming the $140B creative and content market—enabling real-time measurement and optimization, while fueling the production of over 5 trillion assets annually
- The emergence of Creative Intelligence as a unifying solution—enabling real-time optimization, strategic alignment, and data-driven personalization across channels
- Challenges that limit creative effectiveness—including fragmented tech stacks, organizational silos, and the lack of consistent measurement frameworks
Download the report to explore how leading brands and agencies are scaling Creative Intelligence—and redefining what marketing effectiveness looks like.
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