Demystifying Contextual Commerce: From Online to In-Store

Discover how contextual commerce is reshaping the future of retail by embedding seamless, shoppable experiences directly into content, media and everyday consumer interactions.

This comprehensive research report explores the rise of contextual commerce as a key component of the connected commerce ecosystem—unlocking new paths to engagement, conversion and loyalty.

Drawing from in-depth analysis and industry expertise, this paper reveals:

  • How contextual commerce enables frictionless, personalized shopping across platforms—from social feeds and influencer videos to recipe apps and voice assistants

  • The most impactful contextual commerce use cases, technologies and real-world examples driving adoption across brands and retailers

  • Key challenges and actionable strategies for leveraging contextual commerce to reach high-intent consumers, drive efficiency and future-proof your commerce strategy
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