📅 May 28 from 5 – 7 PM
📍Frankfurt Kurnit Klein & Selz - 28 Liberty St, 35th floor, New York, NY (Financial District)
Drawing on insights from 200+ industry interviews and survey responses, this study reveals how organizations are leveraging creative data and AI to activate, measure, and optimize creative as a core lever of marketing success.
The panel will bring together senior executives from across the marketing ecosystem, including:
- Alex Collmer, Founder & CEO, VidMob
- Madeline Logue, Vice President, Customer Success, Smartly
- Mallory Fetters, Vice President, Customer Engagement, Analytic Partners
- Victoria Milo, Senior Vice President, Media Solutions & Marketing Technology, Monks
- Marie Aiello, Senior Vice President, Client Services, ContinuumGlobal
- Russell Sharpe, Group Director, Head of Production, APR
The discussion will explore key themes shaping the future of marketing, including:
- How the market should define ‘Creative Intelligence’
- How marketers should understand the value of their creative investments
- How CMOs can articulate the value of creative investment to the C-suite
- The impact of Creative Intelligence adoption on the creative and production studio model
- The emergence of solutions to improve measurement, performance, and optimization
- The evolution of Creative Intelligence as part of a broader Marketing Intelligence stack—alongside media, audience, and content intelligence
Presented by:
Sponsored by:
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