The Challenge

A diversified global investment firm was contemplating a majority controlling investment in a performance-oriented marketing solution provider with proprietary technology. The firm engaged Winterberry Group to support its evaluation of the target company. 

Our Strategy

• Competitive Landscape Assessment: Analyzed the target company's position within its competitive environment
• Business Unit Evaluation: Examined opportunities and threats across six distinct business units
• Strategic Options Identification: Developed a set of strategic options for post-acquisition integration & growth
• Integration Planning: Created plans to seamlessly integrate the target company and position it for sustained revenue growth