Collaborative Data Solutions: The Evolution of Identity In A Privacy-First, Post-Cookie World

This year, we will see a rush to explore and adopt collaborative data solutions, which is about more than the pending death of the cookie, Apple’s IDFA, and regulation.

We’re at a critical moment in time where the entire digital ecosystem is going through a fundamental change in approach, where permission-based partnering will be the key to creating new and scalable insights, measurement, and marketing activation.