Outlook for B2B Marketing: A Market In Transformation

B2B spending is expected to grow from $49.9 billion to reach $70 billion in the US through 2026.  

Based on 200 senior executive survey responses from the US, UK, FR, and Germany in April 2023 along with more than two dozen expert interviews, this research paper looks into the trends that will drive the transformation of the market over the next several years.