The Challenge

A leading provider of banking and credit card solutions wanted greater value from its digital marketing initiatives. The firm wanted to enhance the effectiveness of its process and push for more innovation. To help the company achieve its objectives, Winterberry Group undertook a multi-phased engagement. 

Our Strategy

• System Mapping: Conducted an in-depth analysis of existing internal processes and external suppliers to understand the current state
• Gap Identification: Highlighted inefficiencies and potential areas for improvement within the processes
• Solution Recommendation: Researched and recommended best-in-class solutions from third-party marketing service providers and technology platforms
• Trend Alignment: Ensured recommendations were aligned with current trends in digital marketing architecture, technology supply chains, and internal marketing processes