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About Us

Fueled by Experience

Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce. Our proven methodologies address the needs of firms in our core industries, enabling brands, publishers, marketing service providers and technology developers to understand emerging opportunities, create actionable strategies and grow their value and global impact.

AT A GLANCE

AT A GLANCE

600+

Successful Client Strategy Engagements Since 2004

$20BB

Supported Private Equity Transaction Value Since 2018

50+

Published Industry White Papers

400+

Global Online and In-Person Speaking Engagements Since 2017

Meet Our Team

As a specialist firm, all our engagements are led by senior-level executives from initiation through delivery. Our principal consultants draw on diverse educational and professional backgrounds, but all have extensive strategic management or marketing industry experience. We bring a powerful combination of unique perspectives, experience and inside intelligence to our client engagements.

Bruce Biegel

Bruce Biegel, Senior Managing Partner

bruce@winterberrygroup.com

A seasoned executive with more than three decades of experience, Bruce Biegel has led hundreds of engagements in growth strategy, commercial diligence and enterprise data and technology for firms in media, financial services, retail, technology, and advertising and marketing agencies.  

Bruce has worked with a wide range of enterprise marketers, advertising and marketing agencies, data and digital marketing service and technology providers, as well as private equity firms. Some client engagements include Acxiom Inc., Capital One Financial Corp., Citi, Epsilon, Experian, Hewlett-Packard Co, Meredith, KRG Capital, KKR, L'Oreal, Mountaingate Capital, Time Warner and others. 

As an entrepreneur, Bruce has hands-on experience building companies from the ground up. Before establishing Winterberry Group’s strategic consulting practice, he founded and sold two companies, one in marketing technology and another in data. Prior to that, he served in numerous roles at companies as a board member, president, CFO, EVP of sales, as well as in marketing and customer service. Bruce began his career at Kidder Peabody in MIS and is a graduate of the University of Pennsylvania. 

In addition to his role at Winterberry Group, Bruce has served as a senior advisor to investment bank Petsky Prunier LLC and as a member of the DMA board. He is an advisor to and member of the board of directors for several private marketing companies and a frequent speaker at major marketing industry conferences. He is also a recipient of the Silver Apple and Mal Dunn Leadership awards from the Direct Marketing Club of New York.

Jonathan Margulies

Jonathan Margulies, Managing Partner

jmargulies@winterberrygroup.com

With an extensive background in strategic planning and executive-level advocacy, Jonathan Margulies is a managing partner and leads Winterberry Group’s research and thought leadership initiatives.

An industry veteran with over two decades of experience, Jonathan is a recognized authority on issues of concern to enterprise brands, as well as the community of technology developers, service providers and financial investors that support their efforts. Since joining Winterberry Group, he has spearheaded the development of more than three dozen high-profile research publications and economic analyses, exploring the strategic and operational implications of disruptive advertising and marketing technologies, digital business transformation initiatives, emergent audience data applications and a wide range of other topics. Additionally, he has led over 100 intensive consulting engagements — helping clients tackle an array of challenges including long-range business planning, operational alignment, supply chain optimization, product development, budget forecasting and M&A target identification.

Jonathan is a sought-after presenter, and his perspectives have been published or cited by nearly all major marketing industry trade publications. Prior to joining the firm, he served as communications director for a 10,000-member New York City labor organization. Earlier, he held positions in communications and digital media at British Airways USA, Burson-Marsteller, Hill & Knowlton and the New York Mets baseball club.

In addition to his work at Winterberry Group, Jonathan oversees the delivery of pro bono consulting services to New York-area non-profit organizations as an account director with the Taproot Foundation. He received a B.S. in economics, with a concentration in management, from the Wharton School of the University of Pennsylvania.

Michael Harrison

Michael Harrison, Managing Partner

mharrison@winterberrygroup.com

 With over 20 years of marketing experience, Michael Harrison leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of consumer marketing, spanning campaign development, marketing operations, supplier management, database design, data procurement, statistical modeling and quantitative analysis.  

Prior to joining Winterberry Group, Michael was a partner at RAZOR during its merger with NSI marketing services, which created Ansira. After the integration, he served as chief strategy and analytics officer at Ansira, leading the strategic direction of the firm and work with clients such as Domino’s, Panera, Nestle N.A., Mitsubishi and La-Z-Boy. He was responsible for strategic planning, analytics, technology development (data and digital), programmatic and social media.

Before Ansira, Michael worked at Doner Advertising and Havas (formerly EuroRSCG 4D) building data and digital competencies focused on global brands in retail, automotive and consumer packaged goods such as Mazda, Sirius, BMW, ACE Insurance, Luxottica, Citibank and Circuit City.

Michael holds a B.A. in economics from Elon University and an M.A. in economics from Eastern Michigan University. He is on the Board of Advisors to the University of Texas at Dallas Masters in the Marketing program and was previously the Big Data & Intelligence Chair for Southern Methodist University’s Digital Accelerator program.

Charles Ping

Charles Ping, Managing Director EMEA

cping@winterberrygroup.com

Charles Ping is a highly experienced leader who had devoted more than 30 years to the disciplines of data, marketing and strategy and regulation. He was previously chief executive and then chairman of Fuel, the data business of the Engine Group, where he served on the UK Board. Previously he held roles as strategy director at Communisis and head of CRM at Guardian Media.

In addition to his role with Winterberry Group, he serves as an industry commissioner at the UK’s Data and Marketing Commission and is a director of the Advertising Standards Board of Finance, the funding body for UK advertising self-regulation. He chairs the joint ISBA/DMA UK committee on the use of data within advertising, and is also a non-executive director across a number of tech and data businesses. Charles is a previous chair of the Direct Marketing Association UK and was Executive Committee member at the UK Advertising Association.