NEW YORK, May 08, 2019 (GLOBE NEWSWIRE) -- Winterberry Group (www.winterberrygroup.com) today announced the appointment of marketing and strategy veteran Dave Frankland as managing director. He brings more than 20 years of experience to Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology.
“Dave’s experience and success will play a pivotal role in helping our clients identify opportunities for growth,” said Bruce Biegel, senior managing director at Winterberry Group. “He is a recognized leader and attracting a talent of his prominence demonstrates the unique capabilities we provide that deliver transformative business results.”
Frankland has extensive experience in assessing market trends, understanding buyer needs, and evaluating technology solutions. He has helped executives at hundreds of companies to develop business, customer, and organizational strategies.
Prior to joining Winterberry Group, Frankland was the chief strategy officer at Selligent Marketing Cloud where he was responsible for strategic planning and corporate development. In addition, Frankland served as chief strategy and marketing officer at StrongView Systems, prior to its acquisition by Selligent Marketing Cloud and HGGC.
Frankland also spent several years at Forrester Research, initially as vice president and principal analyst covering the database marketing and agency markets. Before the term “Big Data” existed, he saw the trend and co-founded and led Forrester’s customer intelligence research practice.
“Today’s competitive marketplace demands that business decisions are informed by an objective perspective grounded in experience, insight and analysis, and Winterberry Group delivers for clients in the advertising and marketing community,” said Frankland. “Joining the team is a perfect match for my philosophies and experience, and I look forward to driving maximum value for our clients across the advertising, marketing, media, information and technology sectors.”
Frankland co-authored Marketing to the Entitled Consumer which leverages research with 7,000 consumers in the U.S. and Europe to define today’s entitled consumers, and provides a roadmap for companies and marketers to take a consumer-first approach to building customer relationships. He is a graduate of the National University of Ireland, Galway, Trinity College Dublin, and the University of Stirling.
In addition to Biegel, Frankland joins Winterberry Group’s leadership team, including Michael Harrison and Jonathan Margulies, also managing directors.
ANA Data Marketing & Analytics @ IBM
Frankland will be presenting tomorrow (Thursday, May 9th) at the ANA Data Marketing & Analytics @ IBM. He will deliver the presentation: Deconstructing Customer Data Platforms based on Winterberry Group’s recent research.
About Winterberry Group
Winterberry Group (www.winterberrygroup.com) is a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology. Winterberry Group helps its clients – including marketers, technology developers, service providers and financial investors to create custom strategies, capitalize on emerging opportunities and develop short-and-long-term roadmaps to grow their value. For more information, please visit www.winterberrygroup.com and follow us on Twitter @WinterberryGrp.
Contact:
Steve Stratz
for Winterberry Group
206.300.9134
steve@relevanzpr.com