--- title: Insights | Winterberry Group (2) description: Winterberry Groups Central Hub For Company News, Updates, and Press Releases (2) --- [ Login / Sign Up ](https://winterberrygroup.com/_hcms/mem/login?hsLang=en) [ Login / Sign Up ](https://winterberrygroup.com/_hcms/mem/login?hsLang=en) [ INSIGHTS ](https://winterberrygroup.com/insights?hsLang=en) ![GettyImages](https://winterberrygroup.com/hubfs/Winterberrygroup_January2023/Image/GettyImages.jpeg) # Winterberry Group Insights [>> Overview](https://winterberrygroup.com/whats-new) [>> In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) [>> Press Release](https://winterberrygroup.com/whats-new/tag/press-release) [>> News](https://winterberrygroup.com/whats-new/tag/news) [>> Blog Post](https://winterberrygroup.com/whats-new/tag/blog-post) [![Acceleration Community of Companies Acquires Influencer Marketing Agency Pixly](https://winterberrygroup.com/hubfs/Imported_Blog_Media/9-Influencer-1024x576.jpg) ](https://winterberrygroup.com/whats-new/news-posts/acceleration-community-of-companies-acquires-influencer-marketing-agency-pixly) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Jun 14, 2022 [Acceleration Community of Companies Acquires Influencer Marketing Agency Pixly](https://winterberrygroup.com/whats-new/news-posts/acceleration-community-of-companies-acquires-influencer-marketing-agency-pixly) Adweek cited Winterberry Group data on the influencer market, stating that the [Read More →](https://winterberrygroup.com/whats-new/news-posts/acceleration-community-of-companies-acquires-influencer-marketing-agency-pixly) [![Dollar General Upgrades Retail Media Network, Emphasizing Rural Customers](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Screen%20Shot%202022-07-18%20at%2011_28_38%20PM.png) ](https://winterberrygroup.com/whats-new/news-posts/dollar-general-upgrades-retail-media-network-emphasizing-rural-customers-1) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Jun 8, 2022 [Dollar General Upgrades Retail Media Network, Emphasizing Rural Customers](https://winterberrygroup.com/whats-new/news-posts/dollar-general-upgrades-retail-media-network-emphasizing-rural-customers-1) GroceryDive cited Winterberry Group research regarding the spend on retail [Read More →](https://winterberrygroup.com/whats-new/news-posts/dollar-general-upgrades-retail-media-network-emphasizing-rural-customers-1) [![Why the Media Network Craze is Just Getting Started](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Marriott_International_NFTs.jpg) ](https://winterberrygroup.com/whats-new/news-posts/dollar-general-upgrades-retail-media-network-emphasizing-rural-customers) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) May 31, 2022 [Why the Media Network Craze is Just Getting Started](https://winterberrygroup.com/whats-new/news-posts/dollar-general-upgrades-retail-media-network-emphasizing-rural-customers) MarketingDive cites Managing Partner, Michael Harrison, and Winterberry Group [Read More →](https://winterberrygroup.com/whats-new/news-posts/dollar-general-upgrades-retail-media-network-emphasizing-rural-customers) [![New Tools, Developments and Innovations Transforming B2B Marketing](https://winterberrygroup.com/hubfs/Imported_Blog_Media/165323186_m.jpg) ](https://winterberrygroup.com/whats-new/news-posts/344vedn9s76yuxf1dmjmffot8kbbww) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) May 5, 2022 [New Tools, Developments and Innovations Transforming B2B Marketing](https://winterberrygroup.com/whats-new/news-posts/344vedn9s76yuxf1dmjmffot8kbbww) CustomerThink cites Winterberry Group data from our white paper released in [Read More →](https://winterberrygroup.com/whats-new/news-posts/344vedn9s76yuxf1dmjmffot8kbbww) [![As the Creator Economy Booms, Adjacent Ad-Tech Firms Struggle to Stand Out](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Screen%20Shot%202022-04-23%20at%205_56_04%20AM.png) ](https://winterberrygroup.com/whats-new/news-posts/as-the-creator-economy-booms-adjacent-ad-tech-firms-struggle-to-stand-out) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Apr 6, 2022 [As the Creator Economy Booms, Adjacent Ad-Tech Firms Struggle to Stand Out](https://winterberrygroup.com/whats-new/news-posts/as-the-creator-economy-booms-adjacent-ad-tech-firms-struggle-to-stand-out) Adweek interviewed Winterberry Group Managing Consultant, Gayle Meyers, about [Read More →](https://winterberrygroup.com/whats-new/news-posts/as-the-creator-economy-booms-adjacent-ad-tech-firms-struggle-to-stand-out) [![Inside Macy's Plan to Scale its Budding Retail Media Business](https://winterberrygroup.com/hubfs/Imported_Blog_Media/march20_rd-12.jpg) ](https://winterberrygroup.com/whats-new/news-posts/inside-macys-plan-to-scale-its-budding-retail-media-business) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Mar 21, 2022 [Inside Macy's Plan to Scale its Budding Retail Media Business](https://winterberrygroup.com/whats-new/news-posts/inside-macys-plan-to-scale-its-budding-retail-media-business) Marketing Dive covers Winterberry Group’s latest Outlook for Advertising, [Read More →](https://winterberrygroup.com/whats-new/news-posts/inside-macys-plan-to-scale-its-budding-retail-media-business) [![[Research Round-Up] ABM, Marketing Spending and Next Generation Events](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Screen%20Shot%202022-04-23%20at%201_57_24%20AM.png) ](https://winterberrygroup.com/whats-new/news-posts/research-round-up-abm-marketing-spending-and-next-generation-events) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Mar 16, 2022 [[Research Round-Up] ABM, Marketing Spending and Next Generation Events](https://winterberrygroup.com/whats-new/news-posts/research-round-up-abm-marketing-spending-and-next-generation-events) Customer Think covers our Outlook for Advertising, Marketing and Data 2022, [Read More →](https://winterberrygroup.com/whats-new/news-posts/research-round-up-abm-marketing-spending-and-next-generation-events) [![Omnicom is First Agency to Integrate with NBCUniversal’s Data Clean Room](https://winterberrygroup.com/hubfs/Imported_Blog_Media/GettyImages-671033610.jpg) ](https://winterberrygroup.com/whats-new/news-posts/omnicom-is-first-agency-to-integrate-with-nbcuniversals-data-clean-room) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Mar 14, 2022 [Omnicom is First Agency to Integrate with NBCUniversal’s Data Clean Room](https://winterberrygroup.com/whats-new/news-posts/omnicom-is-first-agency-to-integrate-with-nbcuniversals-data-clean-room) Marketing Dive covers our Outlook for Advertising, Marketing, and Data 2022 [Read More →](https://winterberrygroup.com/whats-new/news-posts/omnicom-is-first-agency-to-integrate-with-nbcuniversals-data-clean-room) [![Gannett Advertisers Hit by Domain Spoofing, Spotlighting Programmatic Issues](https://winterberrygroup.com/hubfs/Imported_Blog_Media/usatoday_Ots2bel.png) ](https://winterberrygroup.com/whats-new/news-posts/gannett-advertisers-hit-by-domain-spoofing-spotlighting-programmatic-issues) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Mar 9, 2022 [Gannett Advertisers Hit by Domain Spoofing, Spotlighting Programmatic Issues](https://winterberrygroup.com/whats-new/news-posts/gannett-advertisers-hit-by-domain-spoofing-spotlighting-programmatic-issues) Marketing Dive covers Winterberry Group research, citing that more than half [Read More →](https://winterberrygroup.com/whats-new/news-posts/gannett-advertisers-hit-by-domain-spoofing-spotlighting-programmatic-issues) [![Mintel Little Conversation Podcast](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Screen%20Shot%202022-02-16%20at%204_53_10%20PM.png) ](https://winterberrygroup.com/whats-new/news-posts/mintel-little-conversation-podcast) [News](https://winterberrygroup.com/whats-new/tag/news) Feb 21, 2022 [Mintel Little Conversation Podcast](https://winterberrygroup.com/whats-new/news-posts/mintel-little-conversation-podcast) Winterberry Group Senior Managing Partner, Bruce Biegel, was a guest on Mintel [Read More →](https://winterberrygroup.com/whats-new/news-posts/mintel-little-conversation-podcast) [![Walgreens Bolsters Retail Media Network With Self-Serve Programmatic, Clean Room](https://winterberrygroup.com/hubfs/Imported_Blog_Media/myWalgreens_App_at_Pickup.jpg) ](https://winterberrygroup.com/whats-new/news-posts/walgreens-bolsters-retail-media-network-with-self-serve-programmatic-clean-room) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Feb 17, 2022 [Walgreens Bolsters Retail Media Network With Self-Serve Programmatic, Clean Room](https://winterberrygroup.com/whats-new/news-posts/walgreens-bolsters-retail-media-network-with-self-serve-programmatic-clean-room) Marketing Dive cites Winterberry Group research that advertisers' data-related [Read More →](https://winterberrygroup.com/whats-new/news-posts/walgreens-bolsters-retail-media-network-with-self-serve-programmatic-clean-room) [![US Online Media Spend in 2021 and the Outlook for 2022](https://winterberrygroup.com/hubfs/Imported_Blog_Media/WinterberryGroup-US-Online-Media-Spend-Review-Outlook-Feb2022-.png) ](https://winterberrygroup.com/whats-new/news-posts/us-online-media-spend-in-2021-and-the-outlook-for-2022) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Feb 14, 2022 [US Online Media Spend in 2021 and the Outlook for 2022](https://winterberrygroup.com/whats-new/news-posts/us-online-media-spend-in-2021-and-the-outlook-for-2022) Marketing Charts covers Winterberry Group data, giving a rundown of spend on [Read More →](https://winterberrygroup.com/whats-new/news-posts/us-online-media-spend-in-2021-and-the-outlook-for-2022) [![Direct Mail Volume Recovers in 2021](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Screen%20Shot%202022-04-23%20at%204_37_44%20AM.png) ](https://winterberrygroup.com/whats-new/news-posts/direct-mail-volume-recovers-in-2021) Feb 11, 2022 [Direct Mail Volume Recovers in 2021](https://winterberrygroup.com/whats-new/news-posts/direct-mail-volume-recovers-in-2021) Marketing Charts covers Winterberry Group data, citing direct mail volume grew [Read More →](https://winterberrygroup.com/whats-new/news-posts/direct-mail-volume-recovers-in-2021) [![Oracle’s Take on Contextual Targeting in the New “Cookie-less” Era of Adtech](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Screen%20Shot%202022-04-23%20at%204_45_18%20AM.png) ](https://winterberrygroup.com/whats-new/news-posts/oracles-take-on-contextual-targeting-in-the-new-cookie-less-era-of-adtech) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Feb 8, 2022 [Oracle’s Take on Contextual Targeting in the New “Cookie-less” Era of Adtech](https://winterberrygroup.com/whats-new/news-posts/oracles-take-on-contextual-targeting-in-the-new-cookie-less-era-of-adtech) Tech Crunch covered Winterberry Group data, citing that more than half of [Read More →](https://winterberrygroup.com/whats-new/news-posts/oracles-take-on-contextual-targeting-in-the-new-cookie-less-era-of-adtech) [![US Offline Media Spend in 2021 and the Outlook for 2022](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Screen%20Shot%202022-04-23%20at%205_06_04%20AM.png) ](https://winterberrygroup.com/whats-new/news-posts/us-offline-media-spend-in-2021-and-the-outlook-for-2022) Feb 7, 2022 [US Offline Media Spend in 2021 and the Outlook for 2022](https://winterberrygroup.com/whats-new/news-posts/us-offline-media-spend-in-2021-and-the-outlook-for-2022) Marketing Charts covers Winterberry Group research citing that total US [Read More →](https://winterberrygroup.com/whats-new/news-posts/us-offline-media-spend-in-2021-and-the-outlook-for-2022) [![Michelin Gamifies Teen Driver Safety With The Sims Mobile App](https://winterberrygroup.com/hubfs/Imported_Blog_Media/simsmichelin.jpg) ](https://winterberrygroup.com/whats-new/news-posts/michelin-gamifies-teen-driver-safety-with-the-sims-mobile-app) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Jan 27, 2022 [Michelin Gamifies Teen Driver Safety With The Sims Mobile App](https://winterberrygroup.com/whats-new/news-posts/michelin-gamifies-teen-driver-safety-with-the-sims-mobile-app) Marketing Dive features Winterberry Group research, citing U.S. ad spending in [Read More →](https://winterberrygroup.com/whats-new/news-posts/michelin-gamifies-teen-driver-safety-with-the-sims-mobile-app) [![How Contextual Targeting Will Upgrade Your Ad Targeting Toolkit in 2022](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Screen%20Shot%202022-04-23%20at%204_55_48%20AM.png) ](https://winterberrygroup.com/whats-new/news-posts/how-contextual-targeting-will-upgrade-your-ad-targeting-toolkit-in-2022) Jan 26, 2022 [How Contextual Targeting Will Upgrade Your Ad Targeting Toolkit in 2022](https://winterberrygroup.com/whats-new/news-posts/how-contextual-targeting-will-upgrade-your-ad-targeting-toolkit-in-2022) Marc Grabowski, GVP of Global Advertising Sales, invited Charles Ping, [Read More →](https://winterberrygroup.com/whats-new/news-posts/how-contextual-targeting-will-upgrade-your-ad-targeting-toolkit-in-2022) [![Data Marketing Spend Tops $29B in US as Cookie Deadline Looms](https://winterberrygroup.com/hubfs/Imported_Blog_Media/GettyImages-158774123_8OZUt6s.jpg) ](https://winterberrygroup.com/whats-new/news-posts/data-marketing-spend-tops-29b-in-us-as-cookie-deadline-looms) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Jan 24, 2022 [Data Marketing Spend Tops $29B in US as Cookie Deadline Looms](https://winterberrygroup.com/whats-new/news-posts/data-marketing-spend-tops-29b-in-us-as-cookie-deadline-looms) "The expectation is that while the rate of growth will be halved in 2022, the [Read More →](https://winterberrygroup.com/whats-new/news-posts/data-marketing-spend-tops-29b-in-us-as-cookie-deadline-looms) [![Marketing Spend Expected to Rebound in 2022](https://winterberrygroup.com/hubfs/Imported_Blog_Media/142923-Winterberry-2021-Ad-Spend-ORG.png) ](https://winterberrygroup.com/whats-new/news-posts/marketing-spend-expected-to-rebound-2022) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Jan 21, 2022 [Marketing Spend Expected to Rebound in 2022](https://winterberrygroup.com/whats-new/news-posts/marketing-spend-expected-to-rebound-2022) "A strong economic return and focus on outcomes vs. impressions in media, [Read More →](https://winterberrygroup.com/whats-new/news-posts/marketing-spend-expected-to-rebound-2022) [![U.S. Advertising, Marketing Spend Up Nearly 22% In 2021](https://winterberrygroup.com/hubfs/Imported_Blog_Media/whatadifference-600_3OCD8wV.jpg) ](https://winterberrygroup.com/whats-new/news-posts/us-advertising-marketing-spend-up-nearly-22-in-2021) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Jan 20, 2022 [U.S. Advertising, Marketing Spend Up Nearly 22% In 2021](https://winterberrygroup.com/whats-new/news-posts/us-advertising-marketing-spend-up-nearly-22-in-2021) Media Post covers Winterberry Group report, The Outlook for Advertising, [Read More →](https://winterberrygroup.com/whats-new/news-posts/us-advertising-marketing-spend-up-nearly-22-in-2021) [![Brands Only Beginning to Embark on Customer Journey Management, According to New Winterberry Group Research](https://winterberrygroup.com/hubfs/Imported_Blog_Media/wg-customerjourneymanagement-us-cover-sept2021.jpg) ](https://winterberrygroup.com/whats-new/news-posts/brands-only-beginning-to-embark-on-customer-journey-management-according-to-new-winterberry-group-research) [Press Release](https://winterberrygroup.com/whats-new/tag/press-release) Sep 14, 2021 [Brands Only Beginning to Embark on Customer Journey Management, According to New Winterberry Group Research](https://winterberrygroup.com/whats-new/news-posts/brands-only-beginning-to-embark-on-customer-journey-management-according-to-new-winterberry-group-research) LONDON, Sept. 14, 2021 -- Research released today, “The Evolution of Customer [Read More →](https://winterberrygroup.com/whats-new/news-posts/brands-only-beginning-to-embark-on-customer-journey-management-according-to-new-winterberry-group-research) [![Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittany Meeks as Engagement Director](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Screen%20Shot%202022-07-19%20at%2012_08_52%20AM.png) ](https://winterberrygroup.com/whats-new/news-posts/winterberry-group-expands-growing-team-names-gayle-meyers-as-managing-consultant-and-brittany-meeks-as-engagement-director) [Press Release](https://winterberrygroup.com/whats-new/tag/press-release) May 24, 2021 [Winterberry Group Expands Growing Team; Names Gayle Meyers as Managing Consultant and Brittany Meeks as Engagement Director](https://winterberrygroup.com/whats-new/news-posts/winterberry-group-expands-growing-team-names-gayle-meyers-as-managing-consultant-and-brittany-meeks-as-engagement-director) NEW YORK, May 24, 2021 (GLOBE NEWSWIRE) -- Winterberry Group, a specialized [Read More →](https://winterberrygroup.com/whats-new/news-posts/winterberry-group-expands-growing-team-names-gayle-meyers-as-managing-consultant-and-brittany-meeks-as-engagement-director) [![Spend on Identity Solutions in the U.S. and Europe to Rapidly Grow](https://winterberrygroup.com/hubfs/Imported_Blog_Media/WG%20logo-3.png) ](https://winterberrygroup.com/whats-new/news-posts/us-and-europe-identity-solutions-spend-rapidly-grow) [Press Release](https://winterberrygroup.com/whats-new/tag/press-release) Sep 3, 2020 [Spend on Identity Solutions in the U.S. and Europe to Rapidly Grow](https://winterberrygroup.com/whats-new/news-posts/us-and-europe-identity-solutions-spend-rapidly-grow) NEW YORK — Aug. 26, 2020 — Over the next five years, identity solutions for [Read More →](https://winterberrygroup.com/whats-new/news-posts/us-and-europe-identity-solutions-spend-rapidly-grow) [![Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising](https://winterberrygroup.com/hubfs/Imported_Blog_Media/WG%20logo-1.png) ](https://winterberrygroup.com/whats-new/news-posts/m1vo6imdpmytqznkbzt3zpah9l7do4) [Press Release](https://winterberrygroup.com/whats-new/tag/press-release) Jun 24, 2020 [Winterberry Group Research Identifies the Significant Changes Ahead for Identity in Marketing and Advertising](https://winterberrygroup.com/whats-new/news-posts/m1vo6imdpmytqznkbzt3zpah9l7do4) New research provides comprehensive look at identity in a privacy first, [Read More →](https://winterberrygroup.com/whats-new/news-posts/m1vo6imdpmytqznkbzt3zpah9l7do4) [![How Coronavirus Could Impact Marketing, from E-Commerce to the Olympics](https://winterberrygroup.com/hubfs/Imported_Blog_Media/Olympic_flag.jpg) ](https://winterberrygroup.com/whats-new/news-posts/how-coronavirus-could-impact-olympics) [In the News](https://winterberrygroup.com/whats-new/tag/in-the-news) Feb 28, 2020 [How Coronavirus Could Impact Marketing, from E-Commerce to the Olympics](https://winterberrygroup.com/whats-new/news-posts/how-coronavirus-could-impact-olympics) "As travel is curtailed and supply chains are impacted, [and] if you can't get [Read More →](https://winterberrygroup.com/whats-new/news-posts/how-coronavirus-could-impact-olympics)