---
title: U.S. Media Spending Will Grow 6% This Year, With Biggest Gains In CTV — Winterberry Group
description: Media Post covered our latest research, Outlook for Advertising, Marketing and Data 2023, citing our U.S. ad spend forecasts.
---

[Insights | Winterberry Group ](https://winterberrygroup.com/whats-new)

# [U.S. Media Spending Will Grow 6% This Year, With Biggest Gains In CTV — Winterberry Group](https://winterberrygroup.com/whats-new/news-posts/u.s.-media-spending-will-grow-6-this-year-with-biggest-gains-in-ctv)

 Written by [Winterberry Group](https://winterberrygroup.com/whats-new/author/winterberry-group) | Jan 19, 2023 7:59:00 PM

*Media Post* covered our latest research, [Outlook for Advertising, Marketing and Data 2023](https://www.winterberrygroup.com/insights-library/the-outlook-for-advertising-marketing-and-data-2023?__hstc=21858660.73b65bf96274697545d5ec67deb46b13.1683302228773.1684165921205.1684175641083.9&__hssc=21858660.23.1684175641083&__hsfp=766461909&hsLang=en), citing our U.S. ad spend forecasts.

*“The possibility that the U.S. economy will shrink or eke out meager growth this year is weighing on forecasts for media spending. Consulting firm Winterberry Group *[***estimates***](https://s3.amazonaws.com/media.mediapost.com/uploads/WINTERBERRY_GROUP_Outlook_2023_Presentation.pdf)* that total growth in sending will advance by 5.9% this year as continued gains in online advertising will more than offset declines in its offline counterpart.*

*Online marketing spend will grow almost 11% to $307.3 billion amid gains in every media category. Internet search will be the biggest with about $107.6 billion, which is 9.3% greater than in 2022.”*

[**Read the full article.**](https://www.mediapost.com/publications/article/381727/us-media-spending-will-grow-6-this-year-with-b.html)

[View full post](https://winterberrygroup.com/whats-new/news-posts/u.s.-media-spending-will-grow-6-this-year-with-biggest-gains-in-ctv)

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