---
title: Omnicom is First Agency to Integrate with NBCUniversal’s Data Clean Room — Winterberry Group
description: Marketing Dive cites Winterberry Group research that investments in clean rooms are expected to help drive data-related spending encompassing identity, analytics, measurement and attribution and which jumped 26% YoY to $29.3 billion in 2021.
---

[Insights | Winterberry Group ](https://winterberrygroup.com/whats-new)

# [Omnicom is First Agency to Integrate with NBCUniversal’s Data Clean Room — Winterberry Group](https://winterberrygroup.com/whats-new/news-posts/omnicom-is-first-agency-to-integrate-with-nbcuniversals-data-clean-room)

 Written by [Emma Oyomba](https://winterberrygroup.com/whats-new/author/emma-oyomba) | Mar 14, 2022 4:00:00 AM

*Marketing Dive* covers our Outlook for Advertising, Marketing, and Data 2022 report citing research that investments in clean rooms are expected to help drive data-related spending encompassing identity, analytics, measurement and attribution and which jumped 26% YoY to $29.3 billion in 2021.

[**Read more.**](https://www.marketingdive.com/news/omnicom-is-first-agency-to-integrate-with-nbcuniversals-data-clean-room/620327/)

[View full post](https://winterberrygroup.com/whats-new/news-posts/omnicom-is-first-agency-to-integrate-with-nbcuniversals-data-clean-room)

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