---
title: Michelin Gamifies Teen Driver Safety With The Sims Mobile App — Winterberry Group
description: Marketing Dive features Winterberry Group research, citing U.S. ad spending in video games overall is expected to rise 14% to $5.8 billion this year.
---

[Insights | Winterberry Group ](https://winterberrygroup.com/whats-new)

# [Michelin Gamifies Teen Driver Safety With The Sims Mobile App — Winterberry Group](https://winterberrygroup.com/whats-new/news-posts/michelin-gamifies-teen-driver-safety-with-the-sims-mobile-app)

 Written by [Emma Oyomba](https://winterberrygroup.com/whats-new/author/emma-oyomba) | Jan 27, 2022 5:00:00 AM

Marketing Dive features Winterberry Group research, citing U.S. ad spending in video games overall is expected to rise 14% to $5.8 billion this year. While that lift isn't as fast as the 17% expansion to $280.3 billion in total digital ad spending, consumer interested in gaming has caught marketers' eyes as they spend more time consuming entertaining content.

[**Read more.**](https://www.marketingdive.com/news/michelin-gamifies-teen-driver-safety-with-the-sims-mobile-app/617748/)

[View full post](https://winterberrygroup.com/whats-new/news-posts/michelin-gamifies-teen-driver-safety-with-the-sims-mobile-app)

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