Insights | Winterberry Group

Inside Macy's Plan to Scale its Budding Retail Media Business — Winterberry Group

Written by Emma Oyomba | Mar 21, 2022 4:00:00 AM

Marketing Dive covers Winterberry Group’s latest Outlook for Advertising, Marketing, and Data 2022 referencing our research regarding spending on retail media in the U.S. doubling to $40 billion last year.

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