---
title: Inside Macy's Plan to Scale its Budding Retail Media Business — Winterberry Group
description: Marketing Dive covers Winterberry Group’s latest Outlook for Advertising, Marketing, and Data 2022 referencing our research regarding spending on retail media in the U.S. doubling to $40 billion last year.
---

[Insights | Winterberry Group ](https://winterberrygroup.com/whats-new)

# [Inside Macy's Plan to Scale its Budding Retail Media Business — Winterberry Group](https://winterberrygroup.com/whats-new/news-posts/inside-macys-plan-to-scale-its-budding-retail-media-business)

 Written by [Emma Oyomba](https://winterberrygroup.com/whats-new/author/emma-oyomba) | Mar 21, 2022 4:00:00 AM

*Marketing Dive* covers Winterberry Group’s latest Outlook for Advertising, Marketing, and Data 2022 referencing our research regarding spending on retail media in the U.S. doubling to $40 billion last year.

[**Read more.**](https://www.marketingdive.com/news/inside-macys-plan-to-scale-its-budding-retail-media-business/620648/)

[View full post](https://winterberrygroup.com/whats-new/news-posts/inside-macys-plan-to-scale-its-budding-retail-media-business)

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