---
title: Email And SMS Saw Tepid Growth In 2022, Study Finds — Winterberry Group
description: Media Post covered our latest research, Outlook for Advertising, Marketing and Data 2023, citing our U.S. ad spend for email and SMS.
---

[Insights | Winterberry Group ](https://winterberrygroup.com/whats-new)

# [Email And SMS Saw Tepid Growth In 2022, Study Finds — Winterberry Group](https://winterberrygroup.com/whats-new/news-posts/ad-spend-for-email-and-sms)

 Written by [Winterberry Group](https://winterberrygroup.com/whats-new/author/winterberry-group) | Jan 19, 2023 7:56:00 PM

*Media Post* covered our latest research, [Outlook for Advertising, Marketing and Data 2023](https://www.winterberrygroup.com/insights-library/the-outlook-for-advertising-marketing-and-data-2023?__hstc=21858660.73b65bf96274697545d5ec67deb46b13.1683302228773.1684165921205.1684175641083.9&__hssc=21858660.18.1684175641083&__hsfp=766461909&hsLang=en), citing our U.S. ad spend for email and SMS.

*“Email/SMS grew by 5.7% last year, falling far behind CTV (+46.5%), digital video (+17.5%), search (+16.1%) and digital-out-of-home (+15) in growth, according to Outlook for Advertising, Marketing and Data 2023: Clouds on the Horizon?, a report by Winterberry Group.*

*A total of $6 billion was spent on email, versus $98.4 million for search and $60 million for paid social. *

*But growth decelerated in most channels from 2020 to 2023 for an average of 5.8% -- down from a high of 20.8% heading into 2021.”*

[**Read the full article.**](https://www.mediapost.com/publications/article/381732/email-and-sms-saw-tepid-growth-in-2022-study-find.html)

[View full post](https://winterberrygroup.com/whats-new/news-posts/ad-spend-for-email-and-sms)

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