---
title: New Tools, Developments and Innovations Transforming B2B Marketing — Winterberry Group
description: "CustomerThink cites Winterberry Group data from our white paper released in January, Outlook for Advertising, Marketing and Data 2022: The Rally Will Continue."
---

[Insights | Winterberry Group ](https://winterberrygroup.com/whats-new)

# [New Tools, Developments and Innovations Transforming B2B Marketing — Winterberry Group](https://winterberrygroup.com/whats-new/news-posts/344vedn9s76yuxf1dmjmffot8kbbww)

 Written by [Emma Oyomba](https://winterberrygroup.com/whats-new/author/emma-oyomba) | May 5, 2022 4:00:00 AM

*CustomerThink* cites Winterberry Group data from our white paper released in January, [Outlook for Advertising, Marketing and Data 2022: The Rally Will Continue](https://www.winterberrygroup.com/insights-library?hsLang=en).

*“New *[*research*](https://considered.prolific.li/longer-sales-report/01-is-this-the-new-normal/)* from the UK agency *[*Considered Content*](https://consideredcontent.com/)* reveals that the B2B buying cycle since COVID-19 is longer, slower and more risk averse than ever. But that more than half of B2B buyers would prefer to be able to buy without the involvement of a salesperson at all. At the same time, only 9% of marketers say they are providing online all the information buyers need to make a purchase decision. This suggests marketers must prepare for more comprehensive online buying capabilities. No wonder *[*Bruce Biegel*](https://www.linkedin.com/in/bruce-biegel-bb0a45/)* of Winterberry Group *[*predicts*](https://www.winterberrygroup.com/insights-library?hsLang=en)* that “B2B ecommerce will grow at a 17.9% CAGR and hit $1.9 trillion by 2023—doubling from 2019.”*

[**Read the full article.**](https://customerthink.com/new-tools-developments-and-innovations-transforming-b2b-marketing/)

[View full post](https://winterberrygroup.com/whats-new/news-posts/344vedn9s76yuxf1dmjmffot8kbbww)

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