The Drive For Data:

The Future Of Automotive Marketing In A Customer-Centric World


The automotive industry has long maintained a complicated relationship with the Internet. Today, automakers have accelerated at unprecedented speed to leverage data to build, market, and sell vehicles digitally.

Based on interviews with more than 30 automotive marketers in North America and Europe, this research delves into how automakers are using data in new and innovative ways, both pre- and-post-pandemic.

Automakers are uniquely orchestrating

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