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title: "Success Story: Global Investment Firm Conducting Robust — Winterberry Group"
description: "Success Story: Global Investment Firm Conducting Robust — Winterberry Group"
---

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# Success Story: Global Investment Firm Conducting Robust Commercial Diligence to Support a Diversified Global Investment Firm

## The Problem

#### A diversified global investment firm was contemplating a majority controlling investment in a performance-oriented marketing solution provider with proprietary technology. The firm engaged Winterberry Group to support its evaluation of the target company. 

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## Our Approach

#### Winterberry Group conducted an in-depth assessment of the target company’s business model and performance-based pricing methodology, providing a qualified point of view on recent performance drivers and future performance improvements. The team provided a perspective on the target company’s direct competitive set and the broader landscape of performance-oriented customer acquisition solutions. Winterberry also analyzed the target company’s vertical markets in relation to marketing spend and growth. The team presented a comprehensive analysis of market opportunities across core, primary, secondary and tertiary markets. 

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## The Results

#### Leveraging Winterberry Group’s expert opinion and robust commercial diligence report, the deal team successfully passed the investment committee approval stage and completed the acquisition in early 2020.