Success Story: Digital Media Agency Developing a Growth Strategy and Analytics Services Model for a Digital Media Agency
An award-winning digital media agency was seeking to expand their capabilities and strengthen the go-to-market positioning. The agency engaged Winterberry Group to help develop a growth strategy.
Winterberry Group identified a set of strategic options that the company could leverage to support campaign optimization and revenue growth in the coming 12 to 36 months. The team also built an action plan to drive the development of a data and analytics practice, providing tactical steps toward introducing a fully scaled practice. These steps included identifying solutions that addressed client pain points and supported key objectives; recommending how to sell, market and price solutions; and defining the solution costs and expected revenue.
The company followed Winterberry Group’s strategic recommendation. Through a combination of change management, building, and acquiring adjacent capabilities, the company was able to pivot the organization to data and analytics-driven digital agency and ultimately quadrupling in size.