For the 12th consecutive year, Senior Managing Partner Bruce Biegel provides the spending forecasts and reviews the trends shaping the U.S. advertising and marketing industry in the New Year.
On the heels of a forgetful year, Biegel’s outlook sees growth ahead after a $39 billion decline in spend in 2020. In 2021, Bruce sees digital, for the first time, surpassing offline spending by advertisers and marketers.
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