Outlook for Advertising, Marketing and Data 2022:
The Rally Will Continue
For the 13th consecutive year, Senior Managing Partner Bruce Biegel provides the spending forecasts and reviews the trends shaping the U.S. advertising and marketing industry in 2022.
Winterberry Group’s analysis of twenty media channels saw spend reach $436.3 billion in 2021, an increase of 21.6% ($358.8 billion) over 2020. Winterberry Group expects continued growth of 11.8% in 2022 to $487.8 billion.
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