NEW YORK, November 15, 2023 - Winterberry Group, a strategic management consultancy that specializes in the intersecting disciplines of advertising, marketing, data, technology and commerce, announced today that it has initiated a transformative journey aimed at achieving B Corp certification. In addition, we are officially a Carbon Net Zero Contributor—affirming the Firm’s proactive commitment to environment sustainability and social responsibility.
The application processes associated with both B Corp certification and Net Zero Contributor status require applicant companies to fulfill a rigorous set of requirements—with B Corp approval taking typically up to one year—attesting to business processes and policies geared to promote the welfare of employees, communities and the broader environment. Winterberry Group will join an elite group of consultancies globally.
"We are excited to embark on this journey towards becoming B Corp and Net Zero Contributor certified," said Michael Harrison, Managing Partner at Winterberry Group. "Our commitment to these certifications is a testament to our dedication to environmental stewardship and social responsibility. We believe that businesses have a vital role in addressing global challenges, and we believe the actions and policies represented by these certifications align perfectly with our values and mission."
Winterberry Group's pursuit of B Corp Certification and Net Zero Contributor status underscores its firm belief that responsible business practices are not just good for the planet and society—but also integral to its long-term commercial success. By proactively taking these steps, Winterberry Group aims to be a catalyst for positive change within the management consulting ecosystem, as well as its addressable advertising and marketing industries.
B Corp certification, administered by B Lab, underscores Winterberry Group's dedication to social and environmental performance, accountability and transparency. This esteemed certification is granted to companies that meet rigorous social and environmental responsibility standards, ethical governance and overall corporate sustainability. Becoming a Certified B Corporation involves a comprehensive evaluation of the Company's impact on employees, communities, the environment and its broader stakeholder network. Earning B Corp Certification reflects Winterberry Group's unwavering commitment to creating a positive social and environmental impact, demonstrating a clear alignment of business success with shared global goals.
Net Zero Contributor status, administered by Greenly, signifies Winterberry Group's aspiration to reach a state of carbon neutrality by reducing and offsetting its carbon emissions. This commitment involves a rigorous assessment of the organization's carbon footprint, including direct emissions from operations and indirect emissions from its supply chain and business activities. Winterberry Group is diligently adopting sustainable practices, such as energy efficiency improvements, transitioning to renewable energy sources and investing in carbon offset projects to achieve this milestone. The impact of being a certified Net Zero Contributor is twofold: it significantly reduces the company's contribution to climate change while demonstrating a strong commitment to sustainability leadership in the consulting industry.
Winterberry Group is a strategic management consultancy specializing in the intersecting disciplines of advertising, marketing, data, technology and commerce. Headquartered in New York, WG offers decades of experience and deep industry, operational and M&A expertise—helping brands, publishers, marketing service providers, technology developers, information companies and financial investors bridge strategic development and tactical execution—and drive unprecedented speed-to-action. The Firm’s highly collaborative approach is further engineered to enable knowledge transfer and actionability, giving clients a competitive edge and powering growth in performance, team engagement and shareholder value.
For media inquiries or further information about Winterberry Group's journey towards Carbon Net Zero Status and B Corp Certification, please contact:
Caitlin MacDonald
Marketing Operations Manager
Winterberry Group
cmacdonald@winterberrygroup.com