---
title: Winterberry Expects Advertising And Marketing Spend To Top $500 Billion In 2023 — Winterberry Group
description: Destination Crm Covered Our Latest Report, The Outlook For Advertising, Marketing And Data 2023, Citing Our Ad Spend Estimates For 2023.
---

[News ](https://winterberrygroup.com/news)

# [Winterberry Expects Advertising And Marketing Spend To Top $500 Billion In 2023 — Winterberry Group](https://winterberrygroup.com/news/whats-new/news-posts/winterberry-expects-advertising-and-marketing-spend-to-top-500-billion-in-2023)

 Written by [Winterberry Group](https://winterberrygroup.com/news/author/winterberry-group) | Jan 25, 2023 5:00:00 AM

*Destination CRM* covered our latest report, The Outlook for Advertising, Marketing and Data 2023, citing our ad spend estimates for 2023.

*“Despite the anticipated economic downturn, management consulting firm Winterberry Group expects U.S. advertising and marketing spend to top $500 billion this year.*

*This year Winterberry Group predicts that advertisers will spend an estimated $509.2 billion, an increase of 5.89 percent from 2022's $480.8 billion. Of the total, the firm expects more than 60 percent ($307.3 billion) to be spent on online channels, with the greatest growth on channels that include connected TV (CTV), digital out-of-home (DOOH), and influencer marketing. CTV is expected to grow 27 percent, while DOOH and influencer channels are growing at rates of 10 percent and 17.5 percent, respectively.”*

[**Read the full article.**](https://www.destinationcrm.com/Articles/CRM-News/CRM-Featured-Articles/Winterberry-Expects-Advertising-and-Marketing-Spend-to-Top-%24500-Billion-in-2023-156869.aspx)

[View full post](https://winterberrygroup.com/news/whats-new/news-posts/winterberry-expects-advertising-and-marketing-spend-to-top-500-billion-in-2023)

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