---
title: Walgreens Bolsters Retail Media Network With Self-Serve Programmatic, Clean Room — Winterberry Group
description: Marketing Dive Cites Winterberry Group Research That Advertisers' Data-Related Spending On Identity, Analytics, Measurement And Attribution Surpassed $29 Billion In 2021 And Could Grow Another 13% This Year.
---

[News ](https://winterberrygroup.com/news)

# [Walgreens Bolsters Retail Media Network With Self-Serve Programmatic, Clean Room — Winterberry Group](https://winterberrygroup.com/news/whats-new/news-posts/walgreens-bolsters-retail-media-network-with-self-serve-programmatic-clean-room)

 Written by [Emma Oyomba](https://winterberrygroup.com/news/author/emma-oyomba) | Feb 17, 2022 5:00:00 AM

*Marketing Dive* cites Winterberry Group research that advertisers' data-related spending on identity, analytics, measurement and attribution surpassed $29 billion in 2021 and could grow another 13% this year.

[**Read more.**](https://www.marketingdive.com/news/walgreens-bolsters-retail-media-network-with-self-serve-programmatic-clean/619004/)

[View full post](https://winterberrygroup.com/news/whats-new/news-posts/walgreens-bolsters-retail-media-network-with-self-serve-programmatic-clean-room)

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