---
title: Us Offline Media Spend In 2021 And The Outlook For 2022 — Winterberry Group
description: Marketing Charts Covers Winterberry Group Research Citing That Total Us Advertising And Marketing Spend In 2021 Grew By 21.6% Year-Over-Year To Total $436.3 Billion — $77.4 Billion More Than The Annual Spend In 2020.
---

[News ](https://winterberrygroup.com/news)

# [Us Offline Media Spend In 2021 And The Outlook For 2022 — Winterberry Group](https://winterberrygroup.com/news/whats-new/news-posts/us-offline-media-spend-in-2021-and-the-outlook-for-2022)

 Written by [Emma Oyomba](https://winterberrygroup.com/news/author/emma-oyomba) | Feb 7, 2022 5:00:00 AM

*Marketing Charts* covers Winterberry Group research citing that total US advertising and marketing spend in 2021 grew by 21.6% year-over-year to total $436.3 billion — $77.4 billion more than the annual spend in 2020. Offline media contributed to this increase, growing by 7.6% over 2020 to total $196 billion.

[**Read more.**](https://www.marketingcharts.com/advertising-trends/spending-and-spenders-224702?mc_cid=1ab8b17e94&mc_eid=246ba2e4a0)

[View full post](https://winterberrygroup.com/news/whats-new/news-posts/us-offline-media-spend-in-2021-and-the-outlook-for-2022)

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