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Omnicom Is First Agency To Integrate With Nbcuniversal’S Data Clean Room — Winterberry Group

Written by Emma Oyomba | Mar 14, 2022 4:00:00 AM

Marketing Dive covers our Outlook for Advertising, Marketing, and Data 2022 report citing research that investments in clean rooms are expected to help drive data-related spending encompassing identity, analytics, measurement and attribution and which jumped 26% YoY to $29.3 billion in 2021.

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