---
title: Economic Uncertainty Might Actually Drive More Ad Spending
description: Adweek Covered Our Managing Partner, Michael Harrison, Who Presented Winterberry Group’S 2023 Outlook And What That Means For Brands At Adweek’S Nextech 2022 Summit.
---

[News ](https://winterberrygroup.com/news)

# [Economic Uncertainty Might Actually Drive More Ad Spending](https://winterberrygroup.com/news/whats-new/news-posts/michael-harrison-presented-winterberry-groups-2023-outlook-at-adweeks-nextech-2022-summit)

 Written by [Winterberry Group](https://winterberrygroup.com/news/author/winterberry-group) | Dec 15, 2022 5:00:00 AM

*Business Insider* covered our June 2022 research, [The Outlook for Identity in Advanced TV: Challenges and Opportunities](https://www.winterberrygroup.com/insights-library/outlook-for-identity-in-advanced-television?__hstc=21858660.73b65bf96274697545d5ec67deb46b13.1683302228773.1684165921205.1684175641083.9&__hssc=21858660.21.1684175641083&__hsfp=766461909), which examines the tailwinds and headwinds facing the use of identity across addressable linear and CTV channels (ATV) along with impacts from the oncoming convergence of digital and linear video viewing.

[Read the full article.](https://www.businessinsider.com/post-cookie-trade-desk-habu-must-prove-tech-save-advertising-12) 

[View full post](https://winterberrygroup.com/news/whats-new/news-posts/michael-harrison-presented-winterberry-groups-2023-outlook-at-adweeks-nextech-2022-summit)

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