"A strong economic return and focus on outcomes vs. impressions in media, highlighted by the shift toward measurable performance channels, marked a strong year for media, data, and the service providers that support brand marketers," said Bruce Biegel, senior managing partner of Winterberry Group. "The expectation is that while the rate of growth will be halved in 2022, the macro trends will continue to drive market expansion, though always subject to macro-economic and COVID-related impacts."
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