GroceryDive cited Winterberry Group research regarding the spend on retail media in the U.S. is forecast to double to $40 billion in 2022.
“An outpouring of retailers, from major department stores to grocery chains, have stood up advertising businesses in recent months as a way to secure bigger brand budgets. Spending on retail media in the U.S. is forecast to double to $40 billion in 2022, according to research from the consultancy Winterberry Group.”