Winterberry Group

Our Insights / White Papers

Periodically, Winterberry Group publishes its insights in the form of focused white papers exploring prevalent issues, trends and emerging disciplines in advertising and marketing. Though we often produce this research independently, we selectively work with external sponsors to identify and focus on critical developments on the minds of marketers, service providers, technology developers and investors.
 

Beyond the Grey Areas: Transparency, Brand Safety and the Future of Online Advertising April 2010

Sponsored by AdSafe Media

 Download (.PDF, 462.48 KB)
The Data‐Driven Web: Targeting, Optimization and the Evolution of Online Display Advertising October 2009 Download (.PDF, 751.91 KB)
Creative Workflow Managment: Bringing Science to the Art of Brand Execution July 2009

Sponsored by Kodak

 Download (.PDF, 969.51 KB)
A Channel in Transformation: Vertical Market Trends in Direct Mail 2009 February 2009 Download (.PDF, 1.06 MB)
State of the Agency: Digital Marketing and the Technology-Driven Ecosystem September 2008 Download (.PDF, 1.31 MB)
A Strategy for Savings: Postal Optimization and the Future of Direct Mail March 2008

Sponsored by Direct Group

 Download (.PDF, 1.03 MB)
Digital Marketing Services Transaction Activity: Transforming the Marketing Landscape February 2008

Sponsored by Petsky Prunier LLC

 Download (.PDF, 282.68 KB)
Vertical Market Trends in Direct Mail 2008 January 2008 Download (.PDF, 1.03 MB)
Marketing Automation and the Enterprise Opportunity August 2007 Download (.PDF, 421.24 KB)
What's in the Mailbox? The Impact of One-to-One Marketing on Consumer Response January 2007 Download (.PDF, 1.22 MB)
Marketing Automation: Opportunities and Impact on the Pharmaceutical Industry August 2006 Download (.PDF, 422.45 KB)
The State of the Agency: Market Transformation and the New Client Dynamic July 2006 Download (.PDF, 389.95 KB)
Marketing Service Providers: Sales Force Trends 2005 April 2005 Download (.PDF, 537.22 KB)
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