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The Data-Protection Paradox -- Direct Marketing News March 2014

“The issue of data privacy is a paradox right now,” says Rich Walker, managing director of Winterberry Group. Walker makes a compelling point. After all, marketers use data to make their advertising and marketing relevant, which is what customers want; data usage restrictions designed to address consumers' privacy concerns could result in less relevant marketing that would actually upset consumers.

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DMA AdVents July 2010 July 2010

DMA AdVents July 2010

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MRM: The Next Step In Marketing Technology May 2008

National Association for Printing Leadership (NAPL)

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Direct-Mail Spending Up February 2008

Graphic Arts Online
 

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